U.S. consumers are shifting their spending from major chains to lesser-known brands, favoring fashionable items over big-ticket purchases amid economic difficulties. Specialty clothing and accessory brands like Birkenstock, Abercrombie & Fitch, and Vuori are experiencing growth, while high-cost items such as electronics and homeware see reduced demand.
Inflation Sparks Shift: Shoppers Splurge on Niche Fashion Brands